From April 23 to 25, 2025, Henan Yongyuan Medical Co., Ltd., as a representative enterprise in the field of medical technology in Asia, appeared at the Southeast Asian Medical and Pharmaceutical Exhibition (SEACare 2025) held at the Kuala Lumpur International Trade Exhibition Center (KL Convention Center), Malaysia. The exhibition is jointly supported by the Ministry of Health of Malaysia and the Malaysian External Trade Development Corporation (MATRADE), bringing together 500+ exhibitors and 15,000+ professional visitors from around the world. It is the largest and most influential medical industry event in Southeast Asia.
Highlights and achievements of the exhibition:
Frontier technology display and industry docking
The company brought its independently developed portable X-ray products to the booth (booth number: 12B), attracting purchasing representatives from medical institutions in more than 20 countries including Australia, Germany, and China. During the exhibition, the company reached a strategic cooperation intention with Darmesh Singh Company and planned to pilot the promotion of high-end medical equipment in the Malaysian and Indonesian markets.
Policy dividends and market opportunities
As the hub of ASEAN's medical industry, Malaysia is accelerating the national strategy of "smart medical care", and its medical equipment import policy is highly open to Chinese companies. During the exhibition, the company had in-depth exchanges with officials from the Malaysian Ministry of Health and MATRADE representatives to discuss localized production and compliance certification paths, laying the foundation for subsequent layout.
Industry trend insights
The "Five New Technology Forum" was held at the same time as the exhibition, focusing on topics such as automation technology and the development of smart industrial zones. The company's technical team participated in a roundtable discussion with representatives of the Malaysian and Chinese governments to share practical experience in the optimization of portable X-ray machines and AI-assisted diagnostic algorithms, which received high attention from the industry.
Data and feedback:
Audience portrait: 80% are hospital purchasing decision makers, regional agents and medical institution managers, which are highly matched with the company's target customers.
Media exposure: Won special reports from media such as "Southeast Asian Medical Observation", with brand exposure exceeding 500,000 times
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