Affected by the new crown epidemic, the number of American consumers who choose to shop in the "black five" this year has dropped sharply compared with last year. The number of customers in the "black five" physical stores dropped 52.1% year-on-year, more than previously expected, according to data released on the 28th by first news solutions, which is engaged in retail industry analysis.
In addition, large retailers such as target department store, best buy and Dick sporting goods company in the United States encouraged consumers to adopt the mode of online shopping and offline picking up goods during the epidemic period. On the day of "black five", the demand for such delivery services increased by 52% year on year.
This year's black five has become the second largest online consumption day in U.S. history, second only to Cyber Monday in 2019, according to Adobe analytics. Oddobi predicts that online consumption on "Cyber Monday" on November 30 this year is expected to grow by 15% to 35% year-on-year, reaching $10.8 billion to $12.7 billion, making it the largest online consumption day in history.
